Riyadh Public Transit Visitor Center

With a construction cost over $22.5 Billion, Riyadh’s new transit system is the largest public transport system ever built in one phase. 98% of the City’s population have never ridden on a train or bus. The Riyadh Public Transit Visitor Center has been created to educate residents of all ages.

  • Type

    Permanent Exhibition

  • Client

    Modelcraft Group

  • Location

    Riyadh, KSA

  • Completion

    Dec 2017

  • Area

    4,788sqm/51,500sf

  • Services

    Exhibition content planning and design
    Graphic design - Copywriting and graphic design for 27,000 sf of wall graphics, floor graphics, window clings, banners, totems, kiosks
    Video production - 21 animated explainer videos in English and Arabic, custom character design, VO scripting and sound
    Technology - Integrated 60m x 40m (197ft x 131ft) digital city model projection and 40m (131ft) video wall, game design, touchscreen design